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Thoughts from the team.
On AI and how we build solutions that actually make it into production.
The new front door: what changed in MCP last week
A growing share of customers now start their journey inside an AI assistant instead of a browser. The 2026-07-28 revision of the Model Context Protocol removes the last technical blockers for being reachable there — which turns this from an experiment into a channel someone in your company needs to own.
Read the article →Making product pages conversational
Product pages list specifications but rarely explain what they mean. Large language models bring the conversational help of a physical store online — turning raw product data into clear answers, right where the buying decision happens.
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